Content marketing has the characteristics of strong communication, the value can be accumulated and increased over time, and the integration of product and effect can be realized. We don't need to mention it again. So how can content marketing Fax List leverage operating leverage? For toB content marketing, there are only three core lever modes, namely SEO, social communication and "borrowing the east wind". Among them, SEO is a typical model of "investing the same resources and improving more effects", "borrowing the east wind" belongs to "same effects, spending less resources", and social communication is in the middle of the two. [Figure – 3 levers of toB content marketing . Content SEO Part 1: SEO of Content How to understand "SEO" in a broad sense: Advantage 1 of SEO: Accuracy of traffic SEO Time 2: The Long Tail Effect SEO Time :
Cross-Platform Applications How to get started with SEO: Understanding tf-idf and textRank algorithms The first lever is SEO that everyone is familiar Fax List with but often doesn’t know how to apply. One thing I want to share in particular is that we have to look at SEO strategy in a broader perspective, it is not necessarily a comprehensive search platform such as Baidu, Google, etc. For example, in the field of physical goods, there are searches on Taobao and Tmall; in the field of services, there are searches in Meituan Dianping;
In the field of information services, there are searches in Zhihu, Xiaohongshu, and Toutiao; in the field of videos, there are searches in Douyin and Aiyouteng… In fact, almost any large-scale platform will be equipped with a search engine. Because although the information distribution mode based on recommendation algorithm Fax List logic can better cover as many user needs as possible, for users with clear needs and clear intentions, the timeliness and accuracy of recommendation cannot be sufficiently efficient. . Therefore, for these users with clear needs, search is the best interactive way for them to find their target products/services/information.