We often associate paid advertising with sleek visuals and eye-catching copy, but even the most memorable ads aren't worth the Latest Mailing Database expense without a solid return on investment (ROI).In the past, it was very difficult to measure the return on investment of paid advertising, because companies could not directly associate results with advertisements. For example, readers of a magazine might see a company's print ad and contact the company. But the company had no way of knowing for sure if it was advertising that was generating the new leads, or if it was some other marketing tactic or outside influence. Nowadays, advances in the design and delivery of advertising, especially online, make it possible to track the results of advertising campaigns and measure the return on investment.
The result is a percentage that tells you how your ad spend compares to the returns it generates. Remember to include the cost of time and resources to Latest Mailing Database develop advertisements as well as setting up and maintaining advertising campaigns in your investment figure. This is in addition to the amount spent to show the ads. Keep in mind that leads take time to develop. Your returns can follow your investment by weeks or even months, so don't rush to calculate your return on investment too quickly. In addition to using unique forms for each ad campaign, there are marketing automation and CRM solutions that will allow you to have unique “tags” on forms – hidden fields that visitors cannot see.
Unique phone numbers let you know what ads prospects saw that prompted them to call. Often these phone numbers can be tracked in detail, such as when the call was made, if it was answered, and how long the call lasted (a good starting point for tracking your team's capacity business development to engage prospects over the phone).This information can then be entered into any system or spreadsheet you use to Latest Mailing Database keep records. One final caveat: paid advertising is not “set it and forget it”. The whole point of finding ways to track ROI is to have actionable insights . If something doesn't pay for itself, use actionable insights to change it. Try A/B testing (in a nutshell, this means making unique changes to an ad and measuring performance differences). Even very small adjustments can lead to big changes in your conversion rate.