Kevin Miller knows a thing or two about digital marketing. He was previously Director of Growth at Spire and spent over two years at Google, working with SMBs and high-potential customers to grow their business and maximize their online job title email list reach. There, he was consistently among the top 5% of North American artists. In his current role as Director of Growth at Open Listings, he focuses on content marketing and link building for the business.
But that focus made him realize he had a problem: Due to the success of content marketing and link building, everyone else was focusing job title email list on those things as well; and the competition was fierce. It was increasingly difficult to stand out and be noticed by content and links alone. What Kevin needed was a unique way to combine these job title email list two tactics and build a digital strategy that would deserve praise and attention. After some research, the answer he found was twofold: Better promote and share the content you have. Most of us usually spend too much to create new things and not enough to promote old things. Derek Halpern suggests a mind-boggling 80/20 ratio: spend 80% of your time promoting, and only 20% creating. Why?
It's easier and more effective to draw more attention to you and your existing content than to constantly create new pieces. Customer job title email list Reviews and Buying Decisions 2. User Reviews. It's no secret that customer reviews are critical to online success these days, but too many don't give them the time or attention they deserve. 97% of consumers say customer reviews influence their purchasing decisions, and 88% trust them as much as a job title email list personal recommendation from a friend or family member. Kevin recognized and believed in the importance of both, so he looked for ways to streamline and combine everything into one central workflow. And he found it all with Mailshake.