How to Spy on Your Competitors Using Surveys

It's not a new or earth-shattering concept, but just like how you can run surveys to learn more about how users perceive your product, a revamped website, or a new branding, you can use to find out more about your competitors. Anything you can ask about your business, you can ask about your competitors.Below, we'll provide some pros and cons of the most popular survey tools we use at Seer and how they can be leveraged to run competitor surveys.Already have a favorite survey tool? If so, take a look at our sample survey questions by moving on to the second half of this article.Survey toolsGoogle surveys (Surveys 360)Google Surveys surveys a panel of tens of millions of participants and 4 million mobile users worldwide, but can also target specific countries or regions more. Google Survey is a relatively inexpensive and quick way to learn more about your audience, straight from the source.Surveys are spread across sites and typically cost between (price increases with more screening and audience targeting questions).To learn more about Google Surveys, read here.pasted image 0 141AdvantagesEasy-to-use report interface that contains data visuals and segments such as gender, age range, or another comparison question Examples of indicators of bias and statistical significance to let you know how accurate and usable your survey responses are 13 question typespasted image 0 142The inconvenientsLimited conditional logic between questionsLimit of 10 questions (including screening questions) SurveyMonkeySurveyMonkey surveys 50+ million panelists in over 100 countries around the world through their Contribute and Rewards Egypt Phone Numbers List or Global Panel. You can use SurveyMonkey's audience list or send your survey to your own audience via web link or email. This platform offers free, monthly plans for users who can conduct surveys on a fairly regular basis rather than as one-time projects.To learn more about SurveyMonkey, read here.Advantages:Targeting options can range from more general attributes like country and demographics (age, gender, and household income) to very specific attributes like job title and time spent online per week.Surveys can range from 1-5 questions to 40-50 questions Express delivery as an add-on, you get your answers within one business day pasted image 0 139The inconvenients:Can be slightly more expensive than Google Surveys, ranging from $1-$10 per survey response for a 6-10 question survey (without any targeting/filtering questions) on top of the monthly plan The free plan had limitations which do not offer much value to users who want to use the free option offered Hotjar pollsPolls can also be run on platforms such as Hotjar, which only run polls/surveys on the website where their code is deployed. Thus, a website-specific survey would not allow you to spy on your competitors.To learn more about how you can use Hotjar surveys and other features, click here.