You write the perfect social content in hopes of growing your business and getting more connections. You've carefully thought through the copy, curated the hashtags, and it fits your branding and vibe. You press the post and wait giddily for likes and customers to pour in. A few minutes pass, with only one or two likes. It's okay, you think, it's normal. People are busy. Thirty minutes pass and you still get a few likes. Internally, you try not to freak out because people need to see it in their feeds, right? An hour passes and you refresh the feed, maybe your phone was malfunctioning? Crickets. Have you noticed this happening to you after posting on Instagram or Facebook? Which give? Why is no one interested in your posts? Where are all the connections? I find that when people experience this kind of lackluster engagement via social media, it's because it's way too impersonal.
There are two key issues here:They rely on social media way too much and need to get out and make more personal connections. The employee email database social media outreach they do has to be in service of making those real connections. It's not just about feeling warm and confused – overreliance on digital posts and meaningless “hearts” can and will kill your business growth. Here, I'll show you four ways to break out of your social media bubble and create real connections that will dramatically improve your customer base and brand reputation. Want more connections? It's time to get personal When you have a personal connection with someone, there is a level of trust, and there is nothing more essential to attracting clients and growing your service business than trust. And for all the benefits of doing business online, it actually makes building trust harder. For social media to work for your service business and reward you with more connections, it needs to be a part of your overall business marketing strategy that includes building trust on and off the internet .
Today there is so much emphasis on technology and the immediacy of social media that we forget that some of the strongest building blocks of business are referrals and attracting people who like you and sincerely support you and your brand. Don't get me wrong, I use social media every day in my business. Running a beauty concierge requires a lot of social media time, most of which I manage through my computer or phone. However, I am not trying to grow my business by relying on social media. Social media is not going to personally refer my business to others, and it's very difficult to convey a sense of trust to my ideal clientele only through social media. You know what? A personal touch. Here are some ways to incorporate a personal touch into your marketing strategy that will increase the effectiveness of your branded content, online and offline.