In view of the blind spot of non-star chasers' knowledge of rice circle products, Mr. Hard Candy briefly introduces the background. At the transition to the mobile Internet, Weibo was keenly aware of the powerful productivity of star chasing, and successively launched the star power list function and the super topic function. The latter is the main battlefield of the famous Cai Xukun and Jay Chou fan battle. These two functions can be called the "pillars" of today's rice circle, and many rice circle gameplay revolves around them, and subsequent rice circle products have also imitated them. Of course, they are also Weibo traffic tools.
The star power list was originally composed of four items: mention volume, interaction volume, search volume, and admiration value. At the time, it was actually quite forward-looking, breaking the single evaluation system based solely on the job title email list number of fans and interaction volume. Later, the "positive energy" dimension was introduced, which is also the first of its kind. Perhaps because of this, coupled with the absolute public opinion influence of
Weibo, the star power list has become an important index for fans and brands to evaluate the commercial value of stars. How big is the impact of Weibo's offline "star power list" on the fan circle? If the likes and comments reflect the star's core fans, the star power list can better illustrate the number of "chicken blood fans" of the star. In the past two years, the most important meal circle activity for the star power list is "moving house". The so-called move, that is, the top three of the monthly star power list "Rising Star List" can be transferred to the more mainstream "Mainland List". The success of the move is a sign of the self-proven power and popularity of the new generation of idols.