Google My Business Releases New Agency Dashboard
Google My Business is now letting agencies register multiple accounts with the newly-improved agency dashboard launch. The new agency dashboard allows registered agencies to manage an unlimited number of locations, with non-agency accounts still limited to 100 locations.
Within this new feature, businesses can create user groups that can manage internal teams and control access to locations. GMB also improved their search functionality to allow more efficient access to the different business locations.
Google Launching New YouTube Ad Type for TVs
According to Google, audiences are returning to the television set for watching videos, and they’re responding positively to ads on the TV screen.
Now, advertisers will be able to better reach this audience Philippines Photo Editor with Google’s recent introduction of a new YouTube ad type for YouTube audiences on TV screens. Google has now added the ‘TV screens’ device type for advertisers who want to target the YouTube audience that’s watching on TV.
Facebook Introduces New Analytics App for iOS and Android
Facebook’s first-ever analytics app, aptly called ‘Facebook Analytics’, is now available for download in the App Store and Google Play. This tool is incredibly useful for measuring a business’ Facebook page and providing insights on a business’ Facebook advertising efforts, on an accessible and user-friendly mobile interface.
Here’s how you can use the new Facebook Analytics App:
‘Journeys’ reports a customer’s path to conversion.
Personalise your overview tab with crucial metrics.
Create dashboards with the reports you have saved on desktop.
Browse automated insights relevant to your business.
Get notifications about anomalies in your data.
Facebook stresses that all obtained information will remain anonymous and that the app does not contain any individually identifiable information such as emails and phone numbers.
Microsoft Launches New AI-Powered Marketing Product
Microsoft’s new AI-powered marketing product, the Microsoft Audience Network, was announced by Microsoft at the Global Bing Partner Summit.
This new technology offers “advanced audience targeting and brand safe native content placements” that spans the entire consumer journey within search, the web and in apps. These ads, powered by the Microsoft Graph, can be set up by using Bing Ads, Audience Ads search extensions or by setting up separate Audience Ad campaigns.