And then, of course, there is a cost to developing in AMP. You're going to have to actually change your site to support it. There are also ongoing costs as AMP specs change because you need to update pages. Then there's the risk that Google will drop AMP or company employee list come up with a different system, such as making your website behave more like a mobile app. Choose your AMP pages wisely. Beat your competitors to the finish line If you want to compete online, your website needs to be fast. Google's message is that speed matters. But there are many ways to achieve site speed. It forces you to weigh the costs and benefits of mobile setups, including responsive, AMP and more.
All the while, keep in mind that changes you make to your mobile site can and will impact your rankings in a mobile-centric world. Let us help drive and track traffic company employee list to your website with a mobile SEO strategy. BCI's services are tailor-made to match your business goals and audience. Let's talk more about revenue growth with mobile-friendly SEO.