Extend the time users spend using the app For apps, it has different evaluation indicators. The Taobao platform may evaluate indicators such as sales volume, DAU (number of daily active users), MAU (number of monthly active users), pageviews, etc. Use the "cat raising activity" to extend the user's use time on Taobao.
the user is to place an order to buy products, which is helpful for the increase of the above-mentioned assessment indicators. Simply put, if the assessment indicators look good, the data will look good, and the annual report will look good. Although Taobao platform designed the "cat raising" promotional activities, the planning is well-founded, and it can bring good benefits to the platform and merchants. It can be said to be a good activity. But from the perspective of consumers, there are quite a few sms marketing service flaws and slots in this promotion. The activity rules are complex and consume too much time and energy Whether it's 618 or Double Eleven, Taobao's promotions have become more and more complicated in recent years.